Hey there,
Last week, we got into the nitty-gritty details of our regular influencer campaign process. (If you missed it, don’t worry — you can catch up on the behind the scenes of our influencer programs here.) This week, we’re changing things up a bit to chat about the difference between our standard and Massive Sway campaign services. Let’s start by breaking down what goes into each option.
Standard Campaign: Hands-On and Highly Customized Our standard campaigns are all about a hands-on, tailored approach to influencer marketing. You get to be deeply involved in choosing influencers who align perfectly with your brand values and target audience. We provide a comprehensive review and approval stage (made easy and accessible to all stakeholders through our handy-dandy Sway Proof service), allowing you to guide the content creation process and make sure every detail is just right. This approach is great for creating detailed content for any platform, whether it’s for luxury goods, healthcare, finance, or any industry where precision and compliance are key.
Our Standard Campaign is ideal for:
- Brands needing meticulous influencer selection and alignment
- Companies requiring strict adherence to industry regulations
- Clients looking for extensive control over content quality and messaging
- High-end and premium brands aiming to maintain a sophisticated image
- Brands seeking a customized and creative approach with detailed instructions
Massive Sway: Broad Reach and Authentic Engagement Our Massive Sway service is designed for collaborating with a large and diverse range of smaller-sized creators who genuinely connect with their audiences. We focus on compelling, short-form videos up to 60 seconds, perfect for grabbing attention and driving immediate engagement on social media. To expedite volume campaigns, we streamline the process by reducing client reviews and touchpoints, ensuring quicker results. Massive Sway is budget-friendly, delivering impactful campaigns without breaking the bank.
Now that you’ve got the scoop on both campaign choices, here are the main differences:
Regular Sway Campaign:
- Client-Driven Influencer Vetting: You choose influencers that perfectly align with your brand.
- Thorough Reviews: Multiple touchpoints for review and approval ensure everything meets your high standards.
- Highly Customized Content: Enjoy detailed content direction tailored to your specific needs.
- Versatile Platform Options: Create any kind of influencer content for any platform you desire.
Massive Sway Campaign:
- Expert Influencer Selection: We handle picking the perfect influencers, focusing on a large group of engaging nanos.
- Quality Assurance: Our team ensures top-notch quality and FTC compliance once content goes live.
- Efficient Process: Streamlined client reviews and touchpoints for a quicker, hassle-free campaign experience.
- Engaging Short-Form Content: Content is crafted into compelling short-form videos (up to 60 seconds) perfect for Instagram or TikTok.
Whether you need a highly customized approach with meticulous selection and control or a budget-friendly, fast, and engaging solution, we’ve got you covered! Reach out to us today to discuss which option is the best fit for your brand’s unique needs.
Reach out any time with questions, or connect with me on LinkedIn.
Danielle
