Swayzine

In the spring of 2023, Meta started declaring that “creative is the new targeting”. This isn’t just a catchy phrase. […]

I can’t tell you how many inbounds we have received from clients who want someone to manage their feeds, not

It’s been a wacky few years in the influencer marketing agency space. There has been a lot of consolidation, with

Hello, There has been a lot of press and buzz lately about B2B influencer marketing, and I love it. There

When I go out to eat and can’t decide what I want, I will occasionally ask the server to share

When we chat with brands about their influencer marketing needs and they are coming to us from another agency experience,

I spent the first part of this week at the inaugural Niimbus conference, and… wow. It was pretty awesome. I

I don’t typically love navel-gazing content from marketing agencies, but I can’t help but crow about our new site that

In today’s issue, I thought it would be interesting to dive into something that Nathan Jun Poekert posted on LinkedIn

A couple of weeks ago, I asked my LinkedIn community if there was anything they were wondering about that I

Hey there, I have absolutely no memory of where I heard this (thanks, menopause!), but someone recently swapped out the

I’ve been hearing a lot of chatter about ambassador relationships lately and whether or not they make sense. (Podcast listeners