Do Incentive Models Work in Influencer Marketing?
A couple of weeks ago, I asked my LinkedIn community if there was anything they were wondering about that I […]
A couple of weeks ago, I asked my LinkedIn community if there was anything they were wondering about that I […]
Hey there, I have absolutely no memory of where I heard this (thanks, menopause!), but someone recently swapped out the
I’ve been hearing a lot of chatter about ambassador relationships lately and whether or not they make sense. (Podcast listeners
There are so many considerations when it comes to launching a brand that it can be hard to figure out
This year marks 14 years since I founded Sway Group. Back then, I didn’t think much about what it meant
Nearly every program we are putting together this year is created with flexibility in mind because there is no way
The latest news in this month’s TikTok drama (which you have probably seen) is that TikTok was given a 75-day
What a week it’s been. Between the devastating fires in Los Angeles and the looming uncertainty of a TikTok ban,
Hi there, Welcome to 2025! I hope you’re stepping into this new year feeling refreshed, energized, or at least a
Hey there, Our annual 2025 predictions piece is coming out shortly in Forbes, but that’s based more on our team’s
Hey there, It’s been a busy few weeks of press hits around these parts. In case you missed these latest
Hey there, We just published a new article on Forbes with some of the holiday strategies we’ve been talking about