Swayzine

Last week marked our 14th anniversary. While it’s not exactly a milestone that comes with fireworks (unless you count the […]

We are nearly at the halfway point of the year (yikes), so I thought it might be interesting to take

TikTok and Meta regularly deny any algorithmic punishment of sponsored content, but the numbers don’t lie. All evidence suggests that

In the spring of 2023, Meta started declaring that “creative is the new targeting”. This isn’t just a catchy phrase.

I can’t tell you how many inbounds we have received from clients who want someone to manage their feeds, not

It’s been a wacky few years in the influencer marketing agency space. There has been a lot of consolidation, with

Hello, There has been a lot of press and buzz lately about B2B influencer marketing, and I love it. There

When I go out to eat and can’t decide what I want, I will occasionally ask the server to share

When we chat with brands about their influencer marketing needs and they are coming to us from another agency experience,

I spent the first part of this week at the inaugural Niimbus conference, and… wow. It was pretty awesome. I

I don’t typically love navel-gazing content from marketing agencies, but I can’t help but crow about our new site that

In today’s issue, I thought it would be interesting to dive into something that Nathan Jun Poekert posted on LinkedIn