What Leaders Get Wrong About the Four-Day Workweek: Four Myths Holding You Back
By Angie Lee / December 12, 2022
For brands considering the possibility of moving to a four-day workweek, CEO of Sway Group, Danielle Wiley, looks at some...
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8 Reasons Why Shoppable Video May Boost a Company’s Awareness
By Angie Lee / December 7, 2022
Here, Fast Company Executive Board members explain the benefits and impact of real-time direct marketing through interactive shoppable videos on...
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6 Influencer Marketing Trends to Watch for in 2023
By Angie Lee / December 6, 2022
As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...
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It’s Time to Reconsider Influencer Exclusivity Demands
By Angie Lee / November 16, 2022
By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts- Danielle Wiley dives into the reasons why.
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Holiday Season 2022: Influencer Marketing Tips And Advice
By Angie Lee / November 11, 2022
Founder and CEO of Sway Group, Danielle Wiley dives into some best-practice influencer marketing tips for the 2022 holiday shopping...
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Hard times, Hard Sell? Brand Tactics for Marketing Through Uncertainty
By Angie Lee / November 4, 2022
Sway Group CEO Danielle Wiley shares five effective strategies for marketing during tough times.
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15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start
By Angie Lee / November 3, 2022
Brands can use these 15 last-minute tips from members of Forbes Agency Council to get some last-minute holiday marketing done.
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Lint Roller Brand Evercare Launches Sticky TikTok Campaign
By Angie Lee / October 27, 2022
Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...
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Why Companies Cut Off Megastar Partnerships
By Angie Lee / October 26, 2022
Danielle Wiley, CEO of Sway Group joins Ashleigh Banfield on NewsNation to discuss the Kanye/Adidas disaster. They discussed the risks...
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Sway Group Launches Sticky TikTok Campaign for Evercare
By Angie Lee / October 26, 2022
Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the...
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Using Social Media to Save Money Amid Soaring Prices
By Angie Lee / October 20, 2022
Many companies are taking to social media for marketing and promoting sales. Danielle Wiley, CEO of Sway Group shares tips...
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How Social Media Can Help You Save Amid Rising Inflation
By Angie Lee / October 19, 2022
Danielle Wiley, Sway Group CEO joins GoodDay DC to talk about how one can use social media to save amid...
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How Holiday Planning Looks Different For Marketers And Advertisers In 2022
By Angie Lee / October 12, 2022
Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...
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Cause Marketing With Social Media Influencers: 4 Reasons It Works
By Angie Lee / October 11, 2022
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
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What Millennials Get Wrong About Marketing to Zoomers
By Angie Lee / September 22, 2022
Sway Group CEO Danielle Wiley weighs in with key strategies for generational marketing.
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