Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes...

The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth...

Looking ahead to 2025, influencer marketing is going through some interesting shifts. Some trends that worked in the past are...

I reached out to some of the best creators, social strategists and industry leaders to get a pulse on what’s...

Step into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed her passion for digital content...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by...

We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how...

Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer...

As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer...

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand...

We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their...

As top agency professionals know, last-minute holiday promotion strategies often lead to rushed execution, higher advertising costs, difficulty coordinating across...

B2B buyers tend to tune out the noise of pesky marketing efforts, preferring more respectful and tailored approaches from vendors...

Running a successful agency in today’s dynamic business landscape requires more than just industry expertise—it demands adaptability, innovation, and a...