The Sway Blog
From Klout to CGC: 14 Years of Influencer Marketing Evolution
Last week marked our 14th anniversary. While it’s not exactly a milestone that comes with fireworks (unless you count the […]
Trends We’re Seeing Lately
We are nearly at the halfway point of the year (yikes), so I thought it might be interesting to take […]
The Top Full-Service Influencer Marketing Agencies and Why Sway Group Leads the Way
When it comes to influencer marketing, the right partner makes all the difference. Whether your goal is to build brand […]
Why We are Sticklers about FTC Disclosure
TikTok and Meta regularly deny any algorithmic punishment of sponsored content, but the numbers don’t lie. All evidence suggests that […]
So…. Creative is the New Targeting. Now What?
In the spring of 2023, Meta started declaring that “creative is the new targeting”. This isn’t just a catchy phrase. […]
Social Media Management and Influencer Marketing are Not the Same, BUT…
I can’t tell you how many inbounds we have received from clients who want someone to manage their feeds, not […]
Big Box Influencer Agencies
It’s been a wacky few years in the influencer marketing agency space. There has been a lot of consolidation, with […]
B2B Influencers Might Not Be What You Think They Are!
Hello, There has been a lot of press and buzz lately about B2B influencer marketing, and I love it. There […]
7 Types of Influencer Marketing Campaigns: Unlocking the Power of Influencers to Elevate Your Brand
Influencer marketing has become a major part of most successful brand marketing strategies. By collaborating with creators who have established trust […]
Our Most Popular Menu Item Is…
When I go out to eat and can’t decide what I want, I will occasionally ask the server to share […]
Influencers in SMTs: Your PR Campaign Secret Weapon
First, a story. Back when I was an executive at Edelman, I would often get emails and phone calls from […]
Non-Negotiables in Influencer Marketing
When we chat with brands about their influencer marketing needs and they are coming to us from another agency experience, […]
Highlights from Niimbus: Community, Collaboration, and a Tornado (?!)
I spent the first part of this week at the inaugural Niimbus conference, and… wow. It was pretty awesome. I […]
A New Look for Sway Group
I don’t typically love navel-gazing content from marketing agencies, but I can’t help but crow about our new site that […]
A Deep Dive into Some of our 2024 Benchmarking Data
In today’s issue, I thought it would be interesting to dive into something that Nathan Jun Poekert posted on LinkedIn […]