The Sway Blog
Discover 2025 Influencer Marketing Trends with Sway Group
Hey there, Our annual 2025 predictions piece is coming out shortly in Forbes, but that’s based more on our team’s […]
Check Out Sway Group’s Latest Press Hits!
Hey there, It’s been a busy few weeks of press hits around these parts. In case you missed these latest […]
Influencer Tips to Make Your Brand Shine This Holiday Season
Hey there, We just published a new article on Forbes with some of the holiday strategies we’ve been talking about […]
New Season Alert: The Art of Sway Podcast with Casey Benedict!
Hi there! I’m so excited to share that the newest season of The Art of Sway podcast has officially launched! […]
Creators Love Working with Sway Group: Here’s Why!
Hi there! I wanted to dedicate this newsletter to something that’s really and truly at the heart of what we […]
The Comprehensive Guide to UGC Marketing
With consumerism and over-consumption becoming quite popular topics on social media these days, creating authentic advertisements for a good or […]
Sway Group Joins Global Independent Agency Network
We have some very exciting news to share this week. Sway Group has become part of Worldwide Partners Inc (WPI), […]
Is Pinterest Part of Your Strategy? Let’s Brainstorm!
Hello, and happy October! (my favorite time of year thanks to my birthday at the end of the month) We […]
Canadian Influencers & Cold Emails: What Surprised Us in 2024
Hey there, This year has definitely kept us on our toes, and I’ve been reflecting on a few things that […]
Plan Early: Creative Holiday Content Ideas for Your Brand
Hi there, I know it feels like summer’s JUST starting to wind to an end, but here at Sway Group, […]
Everything to Know About Brand Marketing and Creating a Strong Strategy
If you’re familiar with marketing, then you’ve probably heard of brand marketing. It’s more than just a buzzword—it’s a crucial […]
Mastering LinkedIn: Tips to Boost Your Posts 🚀
Good morning! Do you feel like you get the LinkedIn algorithm? There are lots of people out there who share […]
The key to campaign success: Pivot. PIVOT!!
Hey there, Something I’ve been thinking about a lot lately is the importance of staying flexible when planning influencer marketing […]
How Entertainment Brands Can Leverage Creator Partnerships
When it comes to marketing for entertainment brands, creator partnerships have become increasingly popular–for a good reason. For entertainment brands, […]
Did You Know We Can Do THIS?
Hello! This week I wanted to share a service you might not know we offer — sampling campaigns. These are […]