The Sway Blog

Hey there, I have absolutely no memory of where I heard this (thanks, menopause!), but someone recently swapped out the […]

I’ve been hearing a lot of chatter about ambassador relationships lately and whether or not they make sense. (Podcast listeners […]

There are so many considerations when it comes to launching a brand that it can be hard to figure out […]

This year marks 14 years since I founded Sway Group. Back then, I didn’t think much about what it meant […]

Nearly every program we are putting together this year is created with flexibility in mind because there is no way […]

The latest news in this month’s TikTok drama (which you have probably seen) is that TikTok was given a 75-day […]

What a week it’s been. Between the devastating fires in Los Angeles and the looming uncertainty of a TikTok ban, […]

Hi there, Welcome to 2025! I hope you’re stepping into this new year feeling refreshed, energized, or at least a […]

Hey there, Our annual 2025 predictions piece is coming out shortly in Forbes, but that’s based more on our team’s […]

Hey there, It’s been a busy few weeks of press hits around these parts. In case you missed these latest […]

Hey there, We just published a new article on Forbes with some of the holiday strategies we’ve been talking about […]

Hi there! I’m so excited to share that the newest season of The Art of Sway podcast has officially launched! […]

Hi there! I wanted to dedicate this newsletter to something that’s really and truly at the heart of what we […]

We have some very exciting news to share this week. Sway Group has become part of Worldwide Partners Inc (WPI), […]