[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Podcast fans, have you checked out DemandGen Radio? Host David Lewis airs a great live show twice a month with thought leaders, authors, and marketing experts from around the world to cover methods and technologies for high-performance marketing. This week his show includes Sway Group CEO Danielle Wiley, in an episode titled Applying B2C Influencer Marketing for B2B.
B2B Influencer Marketing Podcast: DemandGen Radio
In this highly-listenable show, Danielle and David get into the details of how to make influencer marketing work for B2B, including plenty of tips for leveling up from ho-hum case studies to the kind of compelling brand storytelling that today’s audiences are looking for.
A few takeaways from the show:
- How to get the right kind of B2B coverage, from the right people
- Using paid content to reach highly targeted audiences
- How to make the audience the hero in your B2B content
- Why influencer-driven content is better at capturing the voice of your customer
- Why it’s so critical to make sure B2B content is packaged in the right way
- A bit of the secret sauce behind Sway Group’s successful storytelling
You can listen to the entire episode below. Thanks to DemandGen for having us be a part of the show!
[/vc_column_text][/vc_column][/vc_row]