Amazon is Leaning on Influencers to Help Boost Prime Day Sales

Amazon is leaning heavily on influencers to help usher in a successful Prime Day. Creators will play a key role in raising awareness for Prime Day this year — as they have in years past — by featuring select Amazon products and deals to their audiences. But Amazon needs a big win this year because brands selling on the platform think Prime Day will be challenging against the backdrop of a looming recession.