Looking ahead to 2025, influencer marketing is going through some interesting shifts. Some trends that worked in the past are...

I reached out to some of the best creators, social strategists and industry leaders to get a pulse on what’s...

Step into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed her passion for digital content...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by...

We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how...

Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer...

As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer...

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand...

We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their...

As top agency professionals know, last-minute holiday promotion strategies often lead to rushed execution, higher advertising costs, difficulty coordinating across...

B2B buyers tend to tune out the noise of pesky marketing efforts, preferring more respectful and tailored approaches from vendors...

Running a successful agency in today’s dynamic business landscape requires more than just industry expertise—it demands adaptability, innovation, and a...

The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those...

Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other. The B2B marketing space, in...

The role of influencers has evolved dramatically over the past few years. Once viewed primarily as media buy opportunities for...