We have some very exciting news to share this week.
Sway Group has become part of Worldwide Partners Inc (WPI), one of the world’s largest and fastest-growing networks of independent advertising and marketing communications agencies comprising more than 80 agencies in more than 40 countries.
This move provides us with international reach and immediate access to a network in Asia, Africa, Europe, Latin America, the Middle East, and North America.
WPI, headquartered in Denver, Colorado, serves as a hub that harnesses the creativity, local expertise, and resources of the agencies within the network to solve problems for clients on a local, regional, and international basis. Global brands including Coca Cola, Heineken, Procter & Gamble, Las Vegas Tourism, and Microsoft gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.
We are extremely excited to join the WPI family, especially at a time when independent agencies are surging around the world as the holding company model comes under increased pressure. Clients are now looking for fast, agile, and nimble partners who can help them move quickly and identify strategies to reach customers in new and engaging ways that drive business and revenue outcomes.
WPI is going through significant international growth and we’re confident we can build our own business further by being part of what is arguably the fastest-growing independent network on the planet.
We also believe we can contribute back to the wider group through the sharing of market knowledge, intel, and new business opportunities. As such, we believe the ‘age of independents’ is well and truly upon us.
Danielle
