Danielle Wiley founded Sway Group in 2011 to professionalize, streamline, and scale the way influencers connect with brands. She and her team have grown Sway Group into a full-service influencer marketing agency focusing on such key verticals as parenting, food, beauty and lifestyle.

With nearly 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Thanks to her expertise, she is a contributor on Influencer/Social Media Trends with Forbes.com and sought after for expert commentary in publications such as Ad Age, PR Daily, MediaPost, and Digiday. Danielle is a frequent speaker at media and influencer events, including the Social Media Strategies Summit, Mediapost D2C Brand Summit, and forums hosted by the Association of National Advertisers (ANA), and the American Marketing Association (AMA).

Lia Haberman is a marketing consultant for brands including AT&T, Robert Half, Riot Games, Viral Nation and more. Lia is an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension, and writes a weekly Creator Economy newsletter called ICYMI (In Case You Missed It) to help over 21K industry pros stay up to date on platform news, social trends and brand campaigns. Her favorite influencer campaign activities are a toss-up between a baby goat yoga class as part of Athleta’s Up for Anything campaign and a live gif interview with Jennifer Lawrence during a Lionsgate publicity tour for Hunger Games.