Danielle Wiley founded Sway Group in 2011 to professionalize, streamline, and scale the way influencers connect with brands. She and her team have grown Sway Group into a full-service influencer marketing agency focusing on such key verticals as parenting, food, beauty and lifestyle.
With nearly 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Thanks to her expertise, she is a contributor on Influencer/Social Media Trends with Forbes.com and sought after for expert commentary in publications such as Ad Age, PR Daily, MediaPost, and Digiday. Danielle is a frequent speaker at media and influencer events, including the Social Media Strategies Summit, Mediapost D2C Brand Summit, and forums hosted by the Association of National Advertisers (ANA), and the American Marketing Association (AMA).