When I go out to eat and can’t decide what I want, I will occasionally ask the server to share their favorite dish on the menu. If I’m lucky, I hear about a restaurant specialty. If I’m not lucky at all? The server responds with, “well, our most popular item is ____”.
I hate that response! I don’t care what’s popular. Chicken nuggets are popular. Generic Caesar salads are popular (even when made poorly). Tell me what’s GOOD.
As I was thinking about this week’s topic, I kept thinking about the above scenario. What I would like to chat about this week is our most popular client asks. But unlike a restaurant, let me reassure you. These items are both popular AND good.
Without further ado, here’s a snapshot of some of our hottest influencer marketing requests these days:
- Retail Launches: In the world of CPG, making a big splash is imperative when entering a store for the first time. Influencers are a great way to amplify your launch. We especially love nano programs for this, because you can generate a ton of volume. Picture an army of nano influencers going in-store, showcasing product on shelves, purchasing that product, and then demonstrating use of the product at home. These initiatives accomplish so much all in one package.
- Live Event Support: As the weather gets nicer, live events proliferate. Make your event pop by engaging influencers to attend. This can turn your single event into a multi-channel experience. Influencers can share showcase the event itself, while also highlighting fun behind-the-scenes moments. If you select the right creators, they will also be a draw for attendees, inviting their engaged communities to participate both in-person and virtually, driving buzz, foot traffic, and brand affinity.
- CGC Campaigns: It’s no secret that the economy is on shaky ground these days. If your marketing budget is taking a hit (whose isn’t?), consider supplementing your existing creative resources with some creator-generated content. Unlike traditional influencer content, CGC content is fully owned by the brand, so you can cut it up and re-use it any way you like! You can change the voiceover to another language. You can swap in different opening hooks. You can cut it down to different lengths. This likely won’t (and shouldn’t) fully take the place of a creative agency, but it can be a great way to supplement your suite of creative assets.
Please don’t hesitate to reach out if you’d like to learn how any of the above initiatives can be put into play for your brand.
Danielle