Skip to main content

As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain verticals are particularly well-suited for this type of marketing. Beauty, food, crafts, decor and fashion are just a few. These categories are often aspirational in nature, highly visual and offer broad appeal. Bloggers, Instagrammers and other social media stars have become incredibly skilled at seamlessly working sponsorships into their carefully curated content by using their signature style to showcase brand messaging.