Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in the U.S. and there’s now a renewed call for a ban. While marketers and agency executives expect this will blow over as it has in the past, there are still ripple effects for creators in the interim, especially should a ban pass.