Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

With President Biden dropping out and quickly backing Vice President Kamala Harris for the nomination ahead of the Democratic National Convention in August, marketers and agency executives believe the Democrats’ advertising and marketing strategy will shift to focus on winning the youth vote. While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes (as well as a hefty meme palette and influencer marketing), those efforts will likely only increase in the weeks to come.