SmartBrief

If anyone was still in doubt about the power of TikTok to galvanize young audiences, the “Gentleminions” phenomenon should have […]

Just as copy and creative can make or break an advertising campaign, selecting the right people for an influencer marketing campaign can make or break the objectives you’ve set.

A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh in that headline, and for good reason: It is exhausting how badly marketing continues to fail women, with the same old sexist tropes that have been there all along.

“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have come to vastly prefer texting over calling, that may have been your initial reaction to hearing about Clubhouse, the buzzy new audio-chat social networking app.