How PR pros and brand managers can counter ‘cancel culture’ with influencers

December 20, 2021
When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a...
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TikTok tips from Ocean Spray, Wish and more

June 21, 2021
Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of...
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Why influencer agencies must be more than talent agents

May 27, 2020
“Have your people call my people” is a well-worn phrase finding a voice among a new generation of famous faces:...
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5 tips for using influencers to alleviate a crisis

May 22, 2018
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the...
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