A recent New York Times article summed it up perfectly: “Yes, Marketing is Still Sexist.” There is an audible sigh...

There’s a big problem with influencer marketing — and it’s not what you think. There are countless breathlessly buzzy articles...

“Great, a whole social media platform built around the hell of talking on the phone.” If you, like me, have...

When you think of Generation Z, what comes to mind? If you find yourself picturing a bunch of screen-addicted kids...

Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether...

The Facebook boycott needs to be focused on the financial pressure caused by halting ad dollars, not the potentially devastating...

Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing...

So now Casper is wary of influencers. Yes, the brand that nearly invented the term “disrupter” when it shook up...

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people...

The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern...

It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society,...

Opinion: Agencies have plenty of resources to apply against this growing issue

In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true today, even if the marketing...