How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing
November 12, 2024
We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how...
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The Future of Influencer Marketing: Evolving Strategies and the Role of Content Creators
September 12, 2024
The role of influencers has evolved dramatically over the past few years. Once viewed primarily as media buy opportunities for...
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Bossing It: Digging Deep to Find Inner Resilience with Danielle Wiley
June 6, 2023
Sway Group founder and CEO shares on topics such as unexpected leadership, learning lessons from tough times, and enjoying the...
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Lint Roller Brand Evercare Launches Sticky TikTok Campaign
October 27, 2022
Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and...
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3 Reasons Why Social Media Influencers Complement Agency Work
April 21, 2022
In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4 billion industry, up from $9.7B...
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Rebecca Camhi Joins Sway Group as Director of Client Services
November 15, 2021
Former UEG and Edelman exec to focus on delivering value across expanding client roster
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ABLEnow Campaign Breaks Initial Benchmark Goals at Launch
November 25, 2019
An innovative influencer marketing campaign designed to bring awareness to ABLEnow, the new financial savings tool designed to serve people...
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