How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing
We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse voices in influencer marketing, how […]
Little Black Book
The Future of Influencer Marketing: Evolving Strategies and the Role of Content Creators
The role of influencers has evolved dramatically over the past few years. Once viewed primarily as media buy opportunities for
Bossing It: Digging Deep to Find Inner Resilience with Danielle Wiley
Sway Group founder and CEO shares on topics such as unexpected leadership, learning lessons from tough times, and enjoying the
Lint Roller Brand Evercare Launches Sticky TikTok Campaign
Sway Group recently launched Evercare’s first TikTok campaign and was able to help drive brand engagement with upbeat, entertaining and
3 Reasons Why Social Media Influencers Complement Agency Work
In 2022, global spending on influencer marketing is expected to grow to a whopping $16.4 billion industry, up from $9.7B
Rebecca Camhi Joins Sway Group as Director of Client Services
Former UEG and Edelman exec to focus on delivering value across expanding client roster
ABLEnow Campaign Breaks Initial Benchmark Goals at Launch
An innovative influencer marketing campaign designed to bring awareness to ABLEnow, the new financial savings tool designed to serve people with disabilities, has generated more than double its initial engagement goals, driving more than 6,000 targeted clicks through to its information centre.