Forbes

Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony […]

Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large

Agencies can showcase specific attributes of their workplace’s internal operations to create a professional identity that will resonate with the

Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target

For marketers in charge of influencer marketing, staying on top of the latest developments in social media is like honing

It’s not uncommon for businesses of all sizes to utilize the services of outside agencies thanks to the flexibility, industry

In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with

Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test

It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the

Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges

As the saying goes, you don’t know what you don’t know. In a marketing, advertising or public relations agency, there

Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on