Forbes Archives

Seven Influencer Marketing Trends To Watch For In 2018

December 19, 2018

It’s not news that brands are devoting an increasing percentage of their marketing budgets to influencer marketing. What is new...

Eight Tips For Creating More Engaging Podcast Ads

Forbes

December 13, 2018

Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to...

Stuck In The Old Ways Of Advertising? Here Are 10 Tips To Help You Embrace The Future

Forbes

November 29, 2018

With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some...

Social Media Marketing: How To Master The Art Of Going Live

Forbes

November 27, 2018

More than possibly ever before, social media is all about being in the moment. It’s no wonder then that live...

How To Pick A Social Platform For Your Next Influencer Marketing Campaign

Forbes

November 16, 2018

While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t...

Influencer Marketing: How To Make Human Connections Work For Your Brand

Forbes

October 19, 2018

Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve...

Beyond The Blog: Seven Creative Influencer Marketing Tactics

Forbes

September 13, 2018

Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to...

The Five Secrets Behind Every Wildly Successful Influencer Campaign

Forbes

August 23, 2018

For a consumer scrolling through their favorite blog or social media feed, a successful sponsored post doesn’t feel like an...

10 Ways To Get An Influencer’s Attention

Forbes

July 26, 2018

Word of mouth has always been a highly effective form of marketing. That's why influencer marketing has become such a...

How Can Brands Leverage Technology To Better Connect With Customers?

Forbes

July 14, 2018

Using technology to reach your customers is a make-or-break opportunity: it offers you the ability to better connect with some...

Beyond Millennials: Influencer Marketing For Older Generations

Forbes

July 11, 2018

There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become...

From Aspirational To Off The Cuff: Instagram’s Evolving Aesthetics

Forbes

June 14, 2018

When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come to mind -- most likely...

More Than Awareness: Influencer Marketing’s Role In The Sales Funnel

Forbes

May 29, 2018

When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending...

Five Influencer Marketing Myths That Could Ruin Your Campaign

Forbes

May 1, 2018

In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands...

Think Your Brand Is Too Boring Or Awkward For Influencer Marketing? Think Again!

Forbes

March 12, 2018

As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain...

Critical Strategies For Successful Influencer Marketing Campaigns

Forbes

January 17, 2018

Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between...