How To Drive User-Generated Content Through Influencer Marketing
July 3, 2019
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...
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Agency Pros Offer 15 Tips To Help Businesses Create Engaging Videos
June 25, 2019
According to a recent study by Hubspot, when it comes to getting information from and about the companies they’re interested...
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11 Ways For Businesses To Appropriately Promote Their Social And Political Values
June 24, 2019
A study has shown that significantly more than half of consumers will patronize—or avoid—businesses that share their social and political...
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Five Big Content Marketing Mistakes And How To Avoid Them
May 29, 2019
“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....
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This Often-Overlooked Influencer Strategy Is Critical For Success
April 22, 2019
Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...
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Five Influencer Marketing Missteps To Avoid In 2019
March 27, 2019
There’s no shortage of cautionary tales when it comes to influencer marketing; speculation and myths run rampant throughout the industry....
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Influencer Marketing For Industry Associations: Five Tips For Success
February 20, 2019
The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready...
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12 Content Marketing Trends That Can Help Your Brand Stand Out
January 31, 2019
Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...
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15 Challenges Marketers Faced In 2018 (And What They Learned)
January 28, 2019
The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry...
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11 Strategies For Keeping Viewers Engaged After A High-Profile Ad
January 18, 2019
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their...
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Influencer Marketing: Hottest Trends From 2018 And What To Watch In 2019
January 16, 2019
As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In...
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14 Tips For Honing Your Professional Skills In 2019
January 8, 2019
To stay ahead and keep your business thriving in the new year, it is important to set new goals, chart...
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Seven Influencer Marketing Trends To Watch For In 2018
December 19, 2018
It’s not news that brands are devoting an increasing percentage of their marketing budgets to influencer marketing. What is new...
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Eight Tips For Creating More Engaging Podcast Ads
December 13, 2018
Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to...
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Stuck In The Old Ways Of Advertising? Here Are 10 Tips To Help You Embrace The Future
November 29, 2018
With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some...
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Social Media Marketing: How To Master The Art Of Going Live
November 27, 2018
More than possibly ever before, social media is all about being in the moment. It’s no wonder then that live...
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How To Pick A Social Platform For Your Next Influencer Marketing Campaign
November 16, 2018
While influencer marketing was once primarily a blog-based industry, there are now multiple platforms available, and many sponsored programs don’t...
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Influencer Marketing: How To Make Human Connections Work For Your Brand
October 19, 2018
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve...
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Beyond The Blog: Seven Creative Influencer Marketing Tactics
September 13, 2018
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to...
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The Five Secrets Behind Every Wildly Successful Influencer Campaign
August 23, 2018
For a consumer scrolling through their favorite blog or social media feed, a successful sponsored post doesn’t feel like an...
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10 Ways To Get An Influencer’s Attention
July 26, 2018
Word of mouth has always been a highly effective form of marketing. That's why influencer marketing has become such a...
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How Can Brands Leverage Technology To Better Connect With Customers?
July 14, 2018
Using technology to reach your customers is a make-or-break opportunity: it offers you the ability to better connect with some...
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Beyond Millennials: Influencer Marketing For Older Generations
July 11, 2018
There are over 270,000 Google results for the search term “marketing to millennials.” This demographic is set to officially become...
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From Aspirational To Off The Cuff: Instagram’s Evolving Aesthetics
June 14, 2018
When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come to mind -- most likely...
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More Than Awareness: Influencer Marketing’s Role In The Sales Funnel
May 29, 2018
When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending...
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Five Influencer Marketing Myths That Could Ruin Your Campaign
May 1, 2018
In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like an intimidating venture for brands...
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Think Your Brand Is Too Boring Or Awkward For Influencer Marketing? Think Again!
March 12, 2018
As brands are increasingly turning to influencer-created content to highlight their products and services, it’s easy to see how certain...
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Critical Strategies For Successful Influencer Marketing Campaigns
January 17, 2018
Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales. It’s the critical difference between...
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12 Essential Tips To Increase Your Revenue As A New Advertising Agency
January 16, 2018
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was...
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How To Pick The Right Agency For Your Business: 5 Things To Consider
January 11, 2018
Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales...
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