While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...

Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...

If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...

Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...

While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating...

If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...

We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...

Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even...

With social distancing protocols and shelter in place orders part of life these days, businesses have had to become more...

The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...

Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...

Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be...

One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By...

Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to...

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,...

Social media algorithms make it so that the longer a post stays without interaction, the less likely it is to...

The customer is always right ... right? In my job as CEO of an influencer and content marketing agency, I...

Women have long been the primary target of many marketers, not just because they make up roughly half of the...

As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job...

Today's digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible...

Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for...

In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance...

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content...

If you have happy customers and a good product, you might think that's enough to have an effective marketing campaign....