In a devastating pandemic that is affecting nearly every citizen and business, some are struggling more than others. Research shows...

In the past, a company's brand image was a lot easier to craft. Brands were more isolated and could count...

It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing...

It's no secret that influencer marketing has taken the industry by storm. Most brands that want to make a name...

It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie...

But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this...

Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this...

As much as some of us may wish to opt out of political talk on social media, the upcoming election...

Employees who are engaged in their workplace tend to be more productive because they're happier. Despite this, many organizations --...

A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even...

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of...

The end of another year means that we get to look back on the successes of the last 12 months...

As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to...

It's no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform...

There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks....

Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching...

The early 2000s brought about the beginning of the "mommy blogging" trend, a time when online conversation between new mothers...

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...

“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....

Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...

Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry...

To stay ahead and keep your business thriving in the new year, it is important to set new goals, chart...

It’s not news that brands are devoting an increasing percentage of their marketing budgets to influencer marketing. What is new...