Cause Marketing With Social Media Influencers: 4 Reasons It Works

October 11, 2022
Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...
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15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong

September 15, 2022
Members of Forbes Agency Council share some things that brands seeing low social engagement might be doing wrong.
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How Brands Can Connect With Millennials: 5 Key Strategies For 2022

September 7, 2022
Connecting with millennials involves building the right kind of awareness for your brand. Founder and CEO of Sway Group, Danielle...
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16 Approaches Brands Can Take To Boost Engagement On TikTok

August 18, 2022
TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...
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Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries

August 16, 2022
Regulated brands can still find great success with their social marketing and influencer strategies.  Here are three main takeaways for...
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14 Unique Ways for Brands to Leverage Sound in Marketing

August 8, 2022
From livestream events and viral TikToks to podcasts, echoes of radio’s heyday are seeping into marketing and advertising. Here are...
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16 Ways to Leverage E-Commerce Trends Every Marketer Should Know About

August 5, 2022
Brands that can creatively integrate the latest e-commerce trends into their outreach and operations may find it easier to adapt...
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15 Smart Tips For Managing Agency Workflows When Understaffed

July 14, 2022
Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...
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3 TikTok Marketing Strategies Every Brand Should Embrace

July 7, 2022
Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...
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15 Red Flags For SMBs Vetting Potential Agency Partners

July 5, 2022
Often, hiring an agency to help plan and execute a solid marketing strategy is the best option for small business...
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Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game

June 9, 2022
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...
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3 Big Myths About NIL Influencer Marketing That Brands Need To Know

May 17, 2022
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...
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14 Key Elements To Inspire Social Media Users To Share Your Content

May 17, 2022
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their...
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14 Smart Tips To Help Marketers Navigate Influencer Partnerships

May 17, 2022
Influencers have been used to reach target audiences for longer than many might imagine. While the status of “influencer” has...
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Adland’s Reaction to Musk’s $44bn Twitter Deal: ‘A Major Disruption to Its Ad Business’

April 26, 2022
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The...
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15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts

April 8, 2022
Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...
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Here’s How Brands Can Authentically Connect With Gen X

March 31, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...
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Influencer Marketing Authentication: First-Party Data Changes Everything

March 8, 2022
Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...
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How To Counter Negative Publicity About Internal Company Issues

March 7, 2022
Thanks to the speed at which news of internal problems at a company can spread on social media and create...
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What Brands Should Know About Working With High-Profile Influencers

February 8, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...
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Want To Market On TikTok? 12 Top Tips For Businesses

February 7, 2022
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to...
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15 Top Trends That Will Impact Marketing In 2022

January 14, 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts...
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6 Red-Hot Influencer Marketing Predictions For 2022

January 11, 2022
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....
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5 Big Social Media Marketing Lessons From 2021

December 14, 2021
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...
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15 Tips For Tackling Some Of The Most Interesting Agency Challenges

November 12, 2021
Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...
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How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

October 21, 2021
The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today's...
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Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

October 8, 2021
Partnering with major influencers such as celebrities and professional athletes isn’t financially feasible for every business. This is one reason...
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How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal

September 28, 2021
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...
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17 Unique Ways For Brands To Leverage TikTok This Holiday Season

September 8, 2021
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing...
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15 Summertime Tips To Help Marketers Prepare For Fall Campaigns

August 18, 2021
For marketers in many industries, work slows down during the summer months as business begins to lag, budgets are reassessed...
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14 Smart Approaches To Optimizing Facebook Ads For Conversions

August 17, 2021
Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and...
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Holiday Season 2021: Influencer Marketing Predictions And Tips

August 17, 2021
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...
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How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

July 20, 2021
One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...
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14 Ways To Involve Social Media Managers In The Overarching Business Strategy

July 14, 2021
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to...
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Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success

June 21, 2021
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as...
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Is A Paid Social Campaign The Right Marketing Move? 12 Clear Signs

June 21, 2021
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart...
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12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit

June 17, 2021
Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new...
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Get More From Influencer Campaigns: The Secret For Extending ROI

May 25, 2021
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been predicted that brands will spend...
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Eight Ways To Inspire Customers To Create User-Generated Content

May 11, 2021
Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers...
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Four Best-Practice Strategies For Influencer Content On Instagram

April 1, 2021
If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...
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What You Need To Know About Working With Nano Influencers

March 8, 2021
Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...
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11 Effective Ways To Align Content Strategy And Media Planning

February 24, 2021
Many brands have separate departments for content marketing and media planning, both of which help get their products and services...
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Influencer Marketing’s Surprising Rise Of The ‘Everyperson’

February 4, 2021
Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...
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12 Unique Ways To Engage Target Audiences With Video

January 29, 2021
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating...
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Six Influencer Marketing Trends To Watch In 2021

January 7, 2021
If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...
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Choosing The Right Influencer (And One Major Misstep To Avoid)

December 17, 2020
Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies....
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10 Unique Client Challenges And How Their Agencies Approached Them

November 10, 2020
Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...
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How To Avoid 10 Big Advertising Mistakes That Repel Consumers

October 30, 2020
We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...
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