Choosing The Right Influencer (And One Major Misstep To Avoid)

December 17, 2020
Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies....
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10 Unique Client Challenges And How Their Agencies Approached Them

November 10, 2020
Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...
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How To Avoid 10 Big Advertising Mistakes That Repel Consumers

October 30, 2020
We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...
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11 Smart Ways To Adapt Marketing Campaigns This Holiday Season

October 27, 2020
Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even...
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How To Use Influencer Marketing To Reach Moms During The Pandemic

October 19, 2020
In a devastating pandemic that is affecting nearly every citizen and business, some are struggling more than others. Research shows...
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13 Effective Ways Companies Can Cultivate A Strong Brand Voice

September 16, 2020
In the past, a company's brand image was a lot easier to craft. Brands were more isolated and could count...
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New To Livestreaming? Check Out These 12 Tips For Beginners

September 15, 2020
With social distancing protocols and shelter in place orders part of life these days, businesses have had to become more...
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Walk The Talk: Brands Need More Than Lip Service In 2020

September 8, 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...
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Holiday Season 2020: Influencer Marketing Predictions And Tips

August 13, 2020
It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing...
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13 Things To Remember When Engaging With An Influencer

July 31, 2020
It's no secret that influencer marketing has taken the industry by storm. Most brands that want to make a name...
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Reaching Baby Boomers With Influencer Marketing During The Pandemic

July 15, 2020
Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...
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12 Strategies For Keeping Marketing Clients Involved And Responsive

July 10, 2020
Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be...
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Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right

May 28, 2020
It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie...
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12 Marketing-Based Techniques For Attracting New Talent

May 28, 2020
But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this...
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How Will Experiential Marketing Evolve? 13 Experts Share Their Views

May 15, 2020
One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By...
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If Your Business Just Went Remote, Here’s What You Need to Do

April 29, 2020
Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to...
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Leveraging AI To Improve Workflow: 12 Tips For Agencies

April 16, 2020
Artificial intelligence, if properly implemented, allows a business to automate a large volume of repetitive tasks. For an agency, this...
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How Influencer Marketing Could Sway The Presidential Election

March 23, 2020
As much as some of us may wish to opt out of political talk on social media, the upcoming election...
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13 Unique Marketing Campaigns And The Valuable Lessons They Teach

March 23, 2020
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,...
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15 Strategies To Engage Followers And Stay At The Top Of User Feeds

March 20, 2020
Social media algorithms make it so that the longer a post stays without interaction, the less likely it is to...
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15 Tips To Keep Your Employees Engaged And Excited About Their Workplace

March 16, 2020
Employees who are engaged in their workplace tend to be more productive because they're happier. Despite this, many organizations --...
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13 Techniques To Make Your Business Feel More ‘Local’

March 9, 2020
A business that remembers its local roots has a particular identity that can become part of its brand engineering. Even...
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Five Times Your Influencer Agency Should Push Back

February 21, 2020
The customer is always right ... right? In my job as CEO of an influencer and content marketing agency, I...
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Stop Marketing To Women With Ads Created By Men: Five Ways To Do Better

January 31, 2020
Women have long been the primary target of many marketers, not just because they make up roughly half of the...
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Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips

January 22, 2020
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of...
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14 Social Marketing Campaigns That Ruled 2019

January 15, 2020
The end of another year means that we get to look back on the successes of the last 12 months...
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Five Influencer Marketing Trends That Will Shape 2020

December 12, 2019
As influencer marketing continues to evolve and grow, those of us in the industry are tasked with the often-challenging job...
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Five Surprising Ways Paid Media Can Amplify Influencer Marketing

November 21, 2019
Today's digital influencers can be ideal partners for brands who want to reach their target market in an engaging, credible...
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Choosing An Influencer Marketing Agency Or Platform: Five Questions To Ask

October 25, 2019
As recently as a few years ago, influencer marketing was still considered an edgy tactic for many brands. Fast-forward to...
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12 Expert Tips To Create A Successful Online Review System

October 24, 2019
It's no secret that online reviews are the go-to knowledge base for consumers. No one is more qualified to inform...
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12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season

October 8, 2019
Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for...
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The Ins And Outs of Using Influencers To Market To Gen Z

October 1, 2019
In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance...
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It’s All About The Money: The Rise And Fall (And Rise Again) Of Influencer Marketing

September 26, 2019
There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks....
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15 Strategies To Effectively Combine SEO And Social Media Campaigns

September 13, 2019
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching...
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Four Best Practices For A Killer B2B Content Marketing Strategy

August 26, 2019
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content...
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11 Ways To Encourage Customers To Review And Recommend Your Company

August 12, 2019
If you have happy customers and a good product, you might think that's enough to have an effective marketing campaign....
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Beyond The Mommy Blog: Five Niche Parenting Markets And How To Reach Them

July 30, 2019
The early 2000s brought about the beginning of the "mommy blogging" trend, a time when online conversation between new mothers...
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How To Drive User-Generated Content Through Influencer Marketing

July 3, 2019
If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC...
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Agency Pros Offer 15 Tips To Help Businesses Create Engaging Videos

June 25, 2019
According to a recent study by Hubspot, when it comes to getting information from and about the companies they’re interested...
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11 Ways For Businesses To Appropriately Promote Their Social And Political Values

June 24, 2019
A study has shown that significantly more than half of consumers will patronize—or avoid—businesses that share their social and political...
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Five Big Content Marketing Mistakes And How To Avoid Them

May 29, 2019
“Content marketing” is a buzzword-sounding term that unfortunately is being used interchangeably with influencer marketing, native advertising and audience-centric marketing....
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This Often-Overlooked Influencer Strategy Is Critical For Success

April 22, 2019
Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method for spreading brand awareness, building...
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Five Influencer Marketing Missteps To Avoid In 2019

March 27, 2019
There’s no shortage of cautionary tales when it comes to influencer marketing; speculation and myths run rampant throughout the industry....
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Influencer Marketing For Industry Associations: Five Tips For Success

February 20, 2019
The business of influencer marketing is estimated to reach $10 billion by 2020, and more marketers than ever seem ready...
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12 Content Marketing Trends That Can Help Your Brand Stand Out

January 31, 2019
Content is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s...
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15 Challenges Marketers Faced In 2018 (And What They Learned)

January 28, 2019
The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry...
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11 Strategies For Keeping Viewers Engaged After A High-Profile Ad

January 18, 2019
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their...
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Influencer Marketing: Hottest Trends From 2018 And What To Watch In 2019

January 16, 2019
As we enter 2019, it’s a natural time to evaluate current business strategies while looking to the months ahead. In...
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