CEO and Founder of Sway Group, Danielle Wiley, shares her advice for B2B podcasters to consider in order to create...

CEO of Sway Group Danielle Wiley dives into three of the most common challenges franchises face—and how partnering with the...

Sway Group's Founder and CEO, Danielle Wiley discusses the advantages and best-practice strategies for collaborating with smaller influencers.

Agency leaders, including Sway Group founder and CEO Danielle Wiley share strategies for overcoming challenges facing advertising, marketing, and public...

CEO of Sway Group, Danielle Wiley, discusses three ways the relatively new offering and extension of YouTube's already powerful reach,...

As an influencer agency CEO, Danielle Wiley shares her influencer marketing predictions for the year ahead. Here are six strategies...

Make the most of your seasonal marketing campaigns. Members of Forbes Agency Council share their thoughts on how the holidays...

Danielle Wiley, CEO of Sway Group shares four reasons why influencers are the perfect brand partners for driving change, helping...

TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. Members...

Regulated brands can still find great success with their social marketing and influencer strategies.  Here are three main takeaways for...

Best tips to help agency leaders manage the workflow during busy months when they may be understaffed and overloaded with...

Marketing on TikTok really isn’t like marketing on any other social media platform. Here’s what’s important to know: Brands need...

NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...

Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their...

Social media originally started as a platform to connect with others — now, it’s so much more than that. Social...

Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...

Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...

The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to...

Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...

Ask any agency leader to tell you what you could learn from them about a challenge one of their clients...

For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...

Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing...

One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...

One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the...