Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game

June 9, 2022
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With...
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How Brands Can Combat Inflation with Influencer Marketing

May 31, 2022
While the U.S. continues to grapple with pandemic recovery and ongoing supply chain issues, inflation has been soaring. Rising material and labor...
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3 Big Myths About NIL Influencer Marketing That Brands Need To Know

May 17, 2022
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college...
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Brands Taking a Stand: Five Critical Tips for Getting it Right

April 22, 2022
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social...
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What’s Behind the Employment Gap?

April 18, 2022
As the nature of how and why people work continues to evolve, hiring managers will benefit from learning to understand...
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Here’s How Brands Can Authentically Connect With Gen X

March 31, 2022
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest...
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Influencer Marketing Authentication: First-Party Data Changes Everything

March 8, 2022
Forbes - In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s...
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What Brands Should Know About Working With High-Profile Influencers

February 8, 2022
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the...
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6 Red-Hot Influencer Marketing Predictions For 2022

January 11, 2022
After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy....
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5 Big Social Media Marketing Lessons From 2021

December 14, 2021
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t...
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How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

October 21, 2021
The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today's...
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How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal

September 28, 2021
For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer...
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Holiday Season 2021: Influencer Marketing Predictions And Tips

August 17, 2021
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail...
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Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success

June 21, 2021
Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as...
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Get More From Influencer Campaigns: The Secret For Extending ROI

May 25, 2021
Influencer marketing’s popularity and demand show no signs of slowing down; in fact, it's been predicted that brands will spend...
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Four Best-Practice Strategies For Influencer Content On Instagram

April 1, 2021
If your brand is looking to reach modern consumers of nearly any age (but particularly 25-34), chances are you've either...
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What You Need To Know About Working With Nano Influencers

March 8, 2021
Influencer marketing has been going through a period of explosive growth, with an entire industry of celebrity-level creators getting top...
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Influencer Marketing’s Surprising Rise Of The ‘Everyperson’

February 4, 2021
Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...
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Six Influencer Marketing Trends To Watch In 2021

January 7, 2021
If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...
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Choosing The Right Influencer (And One Major Misstep To Avoid)

December 17, 2020
Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies....
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How To Use Influencer Marketing To Reach Moms During The Pandemic

October 19, 2020
In a devastating pandemic that is affecting nearly every citizen and business, some are struggling more than others. Research shows...
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Walk The Talk: Brands Need More Than Lip Service In 2020

September 8, 2020
The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)...
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Holiday Season 2020: Influencer Marketing Predictions And Tips

August 13, 2020
It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing...
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Reaching Baby Boomers With Influencer Marketing During The Pandemic

July 15, 2020
Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the...
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Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right

May 28, 2020
It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie...
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If Your Business Just Went Remote, Here’s What You Need to Do

April 29, 2020
Companies and organizations have had to make a lot of changes in recent weeks — from operations to services to...
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How Influencer Marketing Could Sway The Presidential Election

March 23, 2020
As much as some of us may wish to opt out of political talk on social media, the upcoming election...
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Five Times Your Influencer Agency Should Push Back

February 21, 2020
The customer is always right ... right? In my job as CEO of an influencer and content marketing agency, I...
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Stop Marketing To Women With Ads Created By Men: Five Ways To Do Better

January 31, 2020
Women have long been the primary target of many marketers, not just because they make up roughly half of the...
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