Ad Age

After “Real Housewife” and Skinnygirl Cocktails Founder Bethenny Frankel made headlines for being turned away from a Chanel store in […]

California Raisins selected Influencer and branded content agency Sway Group as its lead agency to handle influencer marketing, following a

Influencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust. Danielle Wiley, CEO of Sway Group,

While the controversy over Bud Light’s partnership with a trans influencer isn’t blowing over so easily, Danielle Wiley, CEO of

Danielle Wiley, CEO, and founder of influencer marketing agency Sway Group discusses the trend of Brands using traditional celebs rather

It’s clear that a lot of everyday Instagram users aren’t pleased with the platform trying to copy TikTok, but advertisers

As the U.S. inflation rate surpasses 8%, marketers are starting to feel the pain in their advertising budgets. Brands such as consumer packaged goods, quick-service restaurants and direct-to-consumer marketing have been cutting back ad spend to avoid raising prices.

On May 2, the news that the Supreme Court had voted to strike down Roe v. Wade sent shockwaves across

AdAge – This year’s March Madness will be a learning moment for brands navigating new rules allowing players to profit off their name, image and likeness via brand endorsement deals.

Creators are still in demand even as brands’ marketing plans are in flux this holiday season

As working from home has become the norm, plenty of employees are no longer required to live where their company is based.

It seems like every brand is on the hunt for influencers. And eager marketers are looking to strike more long-term deals with creators who align with their brand values.