Influencer Marketing’s Surprising Rise Of The ‘Everyperson’
By Tracie Nall / February 4, 2021
Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...
Read More
12 Unique Ways To Engage Target Audiences With Video
By Tracie Nall / January 29, 2021
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating...
Read More
Likes, Shares, Comments: Don’t Be Misled By Past Engagement Rates
By Tracie Nall / January 15, 2021
Influencer marketing has proven to be a powerful tool throughout the pandemic. However, the engagement rates that marketers use are...
Read More
Six Influencer Marketing Trends To Watch In 2021
By Tracie Nall / January 7, 2021
If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...
Read More
Chief Marketer Top 200 Marketing Agencies
By Tracie Nall / December 21, 2020
Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...
Read More
Choosing The Right Influencer (And One Major Misstep To Avoid)
By Tracie Nall / December 17, 2020
Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies....
Read More
The Reset Podcast Episode 144: Social Media Marketing with Danielle Wiley
By Tracie Nall / December 11, 2020
Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9 years, Sway's network prioritizes quality...
Read More
Why mega-famous creators don’t define influencer marketing
By Tracie Nall / December 11, 2020
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it...
Read More
Dad 2.0 Episode 60: Danielle Wiley Can Curse In Senegalese
By Tracie Nall / December 8, 2020
Join us to discuss how she built a two-page resume in two years, became an executive in two days, and...
Read More
‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers
By Tracie Nall / December 2, 2020
This year, marketers are turning more and more to influencers to spread holiday cheer.
Read More
Influencer Top 50 – 2020
By Tracie Nall / November 12, 2020
The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing influencer marketing industry.
Read More
10 Unique Client Challenges And How Their Agencies Approached Them
By Tracie Nall / November 10, 2020
Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...
Read More
How To Avoid 10 Big Advertising Mistakes That Repel Consumers
By Tracie Nall / October 30, 2020
We’ve all heard the maxim, “There’s no such thing as bad publicity.” Anyone who has paid attention to social media...
Read More
11 Smart Ways To Adapt Marketing Campaigns This Holiday Season
By Tracie Nall / October 27, 2020
Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even...
Read More
How To Use Influencer Marketing To Reach Moms During The Pandemic
By Tracie Nall / October 19, 2020
In a devastating pandemic that is affecting nearly every citizen and business, some are struggling more than others. Research shows...
Read More