Many brands have separate departments for content marketing and media planning, both of which help get their products and services...

When you think of Generation Z, what comes to mind? If you find yourself picturing a bunch of screen-addicted kids...

Being an effective influencer marketing exec sometimes means knowing when to give up control.

Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a...

While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating...

Influencer marketing has proven to be a powerful tool throughout the pandemic. However, the engagement rates that marketers use are...

If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that...

Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief...

Influencer marketing has long matured from an edgy Wild West tactic to an integral part of many brand marketing strategies....

Going from 25 clients at startup to 30,000 influencers, over the experienced course of 9 years, Sway's network prioritizes quality...

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it...

Join us to discuss how she built a two-page resume in two years, became an executive in two days, and...

This year, marketers are turning more and more to influencers to spread holiday cheer.

The #Influencer50 is an annual initiative that recognises the wealth of talent within the ever-growing influencer marketing industry.

Occasionally, an agency will take on a project that seems simple at first but quickly becomes complicated, requiring specialized skills...