With spring now officially underway, it’s a good nudge for all of us to start looking ahead at the warmer months. No matter where we live — shivering through the last of winter’s chill like me in Michigan or bracing for the upcoming humidity and heat — summer is closer than we all think. Particularly in the world of influencer campaigns. In fact, you might say that summer is actually starting to BREATHE (MOISTLY) DOWN OUR NECK!
Okay, that was maybe a little too intense. It’s still March, after all. But I can’t emphasize it enough: planning ahead can really make a difference.
Getting a jump on summer and even thinking about back-to-school campaigns now can save a lot of rush and stress later on. Let’s start with picking the right people: you’ve got to be able to find creators who genuinely connect with what they’re promoting. How long will the outreach take, including the process of vetting influencers, negotiating contracts, and coordinating with their schedules?
And will those creators have any availability if you contact them late in the game?
Once the influencer search is over, it’s on to coordinating all the moving parts: content creation schedules, posting dates, QA and FTC compliance review, and making sure everything aligns with brand KPIs.
Truthfully, there’s a lot of work that goes into every influencer marketing campaign, but you don’t have to manage it all on your own — and you definitely don’t have to do it last-minute. By starting the planning now with establishing those all-important brand goals, you’ll be perfectly set up for success.
We’re here to simplify the entire influencer marketing process for you. As a full-service agency, we handle every aspect of your campaign, ensuring it’s seamless, effective, and set up for success from the get-go. (That means you don’t have to go get a PhD in social content trends and platform performance on top of everything else you do!)
Let’s ensure your campaign shines without the last-minute frenzy! Talk with us today about turning this summer into a season of your brand’s best success yet.
Reach out any time to connect, or find me on LinkedIn.
Cheers,
Danielle
