Defining User-Generated Content, CGC, & Vanity Metrics: Why it Matters for Brand Marketers
Episode 81 of The Art of Sway influencer marketing podcast saw founder & CEO of Sway Group Danielle Wiley and
Risks of AI in Influencer Marketing: Why Automation Destroys Long Term Brand Value
Enterprise marketing executives are rushing to automate creator campaigns, but handing complete execution over to software introduces severe reputational and
Influencer Marketing Management: Stop Letting Corporate Ambiguity Kill Your ROI
In Episode 79 of The Art of Sway podcast, Sway Group founder and CEO Danielle Wiley and co-host Casey
The Political Wild West: Why Influencer Marketing Compliance Matters More Than Ever
In episode 78 of The Art of Sway podcast, founder and CEO of Sway Group Danielle Wiley sat down with
Debunking False Trends in Influencer Marketing: Insights from the Experts
In this week’s podcast conversation(opens in new tab), Casey and I dove into the pitfalls of one-size-fits-all strategy trends in
Affiliate Marketing vs. Influencer Marketing: Why Brands Should Think Before Adopting a Full-Affiliate Strategy
Every week on LinkedIn, an armchair consultant posts a brand new hot take in the sphere of influencer marketing. The
How to Negotiate With Influencers and Talent Managers
Scroll through LinkedIn on any given Tuesday and you will spot a talent manager airing out influencer marketing industry grievances.
Inside FUSE Create’s Strategic Alliance with Sway Group: The Story Behind & The Path Forward
Episode 76 of The Art of Sway influencer marketing podcast(opens in new tab) was truly a special one. Sway Group
Sway Group’s Next Chapter
This week’s Swayzine features a very special announcement that has been a long time in the making. We are thrilled
Influencer Pricing Guide: How to Eliminate Friction and Build High-ROI Partnerships
In episode 75 of The Art of Sway podcast, CEO Danielle Wiley and strategist Casey B. tackle one of the
Micro Influencer Marketing: The 45% Shift in Brand Influencer Budgets
If you have read the business press lately, you have likely seen the headlines about big brands embracing smaller social
Nano Influencer Marketing Strategy: The Truth Behind the Recent Media Hype
In episode 74 of The Art of Sway podcast, Sway Group CEO Danielle Wiley and co-host Casey Benedict tackled the