I don’t typically love navel-gazing content from marketing agencies, but I can’t help but crow about our new site that went live over the weekend. If you have some time, I’d love you to pop over and check it out (and let me know what you think!).
It’s been a while since we undertook a complete redesign, and it got me feeling nostalgic about the websites of our past.
When we launched back in June of 2011, here is what our site looked like:
Sway Group (and the industry as a whole) has come a long way since 2011!!
- Back then, blogs were everything. We’d usually include a few tweets with every post, but there were no Instagram posts, and certainly no TikTok!
- Video was a rarity! Most content was either long-form written content or still photos. And the photo quality wasn’t even close to what we see today.
- Metrics were barely a thing. When we presented influencers to clients, we shared their monthly page views, platform follower numbers (usually Twitter, Facebook, and Pinterest), and THEIR KLOUT SCORE (insert laughter here). We certainly didn’t have demographics or engagement rates.
- We also didn’t have great metrics for our wrap-up reports. Honestly, I don’t even remember providing wrap-up reports (the first one I can find in my files is from 2014)! Any performance data was coming from influencer-provided screenshots and would just include a total reach or impression number. Now we have impressions, reach, video views, comments, likes, shares, saves, clicks, and sometimes sales that are pulled in automatically through our system.
- Pricing: I just pulled up a proposal from 2012 that had an option for 100 blog posts for $10,000. (Spoiler alert: this isn’t a thing anymore)
Time moves so quickly these days. It’s kind of crazy to think about how much everything has evolved. One thing that hasn’t changed? Our love of matching brands to the perfect influencers for a campaign.
See you next week!
Danielle