Hi there!
I wanted to dedicate this newsletter to something that’s really and truly at the heart of what we do at Sway Group: our relationships with creators. Influencer marketing has grown into such a huge industry over the years, and what really makes some agencies stand out from the crowd is how they treat the creators they work with. It’s important to work with an agency that creators actually respect, and here’s why:
- You know they’re getting paid on time: Agencies with a strong reputation ensure everything runs smoothly behind the scenes, with timely payments being a top priority. When creators know they’re being treated fairly, they’re much more likely to put in their best effort.
- Less work on your end: Working with an agency that communicates well means less back-and-forth for you during approvals and reviews. Good communication leads to fewer mistakes, fewer revisions, and no last-minute scrambling.
- Mitigate reputational risk: Partnering with an agency that doesn’t have a good track record with creators can hurt your brand. A bad agency relationship can lead to inconsistent quality, late content, or even creators not wanting to work with you at all.
- High-quality work, better content: When creators feel valued, they produce their best work. It’s that simple. The respect we’ve earned from creators leads to content that feels authentic, polished, and truly aligned with our clients’ goals.
We’ve always believed that building positive, productive partnerships leads to the best results for everyone — and we’re proud to say creators often feel the same way about working with us. It’s always exciting to hear their feedback, so I thought I’d share a few recent highlights:
One creator shared, “You make it super easy to create content,” after working with us on one of our detailed briefs. Making the process simple and clear is always our goal! When creators feel confident and supported, it really shows in the content they create.
We also got some great feedback about our Sway Proof service, which lets us collaborate and give real-time reviews. One creator said, “Thanks for the good feedback on my content & the streamlined approvals process! I loved the app!” Keeping things running smoothly is critical to every campaign, and Sway Proof helps us hit that sweet spot between moving quickly and maintaining high-quality work — and creators love how easy it is to use.
On the organizational front, we heard: “Thanks for keeping things straight throughout these past 6 months, and being so thorough with this campaign. It is easily the most organized one I’ve ever done.” This kind of feedback makes us so proud, because we know how much creators appreciate an agency that truly has their back when it comes to staying on top of all the details.
Another creator echoed that by saying, “Your communication and organization of all these details is honestly the best I have ever seen from a campaign this large—much appreciated! Hope to work together again in the future!”
These kinds of comments from creators remind us why we do what we do. More than just running successful campaigns, our goal is to build relationships that last, and create an environment where influencers feel valued, supported, and empowered to do their best work.
We’re just so, so grateful to all the creators we’ve worked with over the years. Every campaign, every partnership, every piece of feedback has helped shape us into the agency we are today. Honestly, we wouldn’t be where we are without the amazing people we’ve had the chance to collaborate with, and we can’t wait to see what we create together next.
Danielle
