Hi there,
I know it feels like summer’s JUST starting to wind to an end, but here at Sway Group, we’ve started working on holiday programs. Yes, already! Before you accuse us of seasonal creep: the holidays are a busy time for everyone and creators book up *fast*, so we make it a priority to get campaigns moving early. Planning ahead means we can lock in top-tier talent and develop content that genuinely connects with audiences during the holiday frenzy — the most magical/hectic time of the year.
If you’re thinking about holiday influencer marketing, it’s definitely time to get in on the action. We’ve got some creative ideas to get you thinking about how influencers can work for your brand this season and help your campaigns stand out. Here are a few holiday content concepts to consider:
- Home for the Holidays: Influencer Party Edition. Imagine influencers hosting cozy, holiday-themed gatherings right in their homes — whether it’s an intimate cocktail hour or a fun family game night, these events offer a natural way to showcase your products in action. Followers tend to love getting a peek into influencer homes, checking out decor choices and gathering inspiration for their own holiday setups. Plus, influencers can share the experience across social platforms in real time, bringing their audiences right into the party. It’s the perfect way to spread some holiday cheer (and brand love).
- Creative Wrapping Challenge. Got a product that’s a little tricky to wrap? We’ll have influencers create a “most creative wrapping” challenge, where they either showcase their ahem questionable crafting skills (think relatably awkward folds, excessive tape, and some “good enough” moments) or totally nail it with a beautiful outside-the-box wrapping masterpiece. Their followers can join in with their own wrapping attempts, making this a fun and interactive way to get your brand noticed — whether it’s about embracing the struggle or celebrating the success.
- Sampling with Guaranteed Posts. This is a great way to build buzz: think of it as sampling with a twist. We send your product to influencers who commit to posting about it, offering a guaranteed way to get your brand in front of new eyes. We combine the perks of Massive Sway with a direct sampling approach that ensures your product gets the attention it deserves. This is especially fun for those gotta-have holiday items everyone’s adding to their wish lists.
- Secret Stash Spot: Where Do You Hide the Presents? We all know the challenge of finding the perfect hiding spot so curious kiddos don’t stumble upon their gifts early. With this campaign concept, influencers can share their best (or funniest) spots for keeping presents under wraps, featuring your product as the big surprise. It’s relatable, fun, and something their followers are likely to engage with as they prep for their own holiday surprise strategies.
- Recipe Ideas That Wow. The holidays are all about indulging in delicious food, and this is where your brand can really shine. We’ll have influencers share their favorite holiday recipes featuring your product. From festive appetizers to show-stopping desserts, it’s a great way to inspire seasonal cooking and give people more reasons to add your product to their holiday shopping lists.
- Gift Guides Galore. What’s a holiday without a gift guide? Influencers can create highly curated gift lists featuring your brand — whether it’s for picky teenagers, hard-to-buy-for dads, or the home chef who seemingly has everything. These guides are perfect for driving traffic to your products during the most gift-giving time of the year.
The holidays come and go fast, and even though it feels early, consumers are already starting to think about their plans. By getting ahead now, we can help you create content that sticks and makes an impact when it counts.
Ready to get started? Let’s make this holiday season your brand’s best yet!
Want to know more about our holiday capabilities, and example costs/timelines? Reach out anytime or connect with me on LinkedIn.
