Hello! This week I wanted to share a service you might not know we offer — sampling campaigns. These are a fantastic way to get your brand directly into the hands of influencers and spark some authentic, unprompted buzz.
Here’s how it works: We collaborate with your team to create a custom sampling box filled with fun, cute, useful, and downright delightful items. Of course, the box will include your featured product or a voucher, but we also curate a mix of complementary (and branded!) goodies that will make any influencer’s day.
For example, if you’re promoting a new skincare line, we might include your hero product along with a jade roller, a plush microfiber headband for cleansing, and a handwritten note explaining the benefits of the skincare routine. Or, if it’s a gourmet snack brand, we could create a box featuring your latest snack, an artisanal dip that pairs perfectly, a branded bamboo cutting board, and a custom recipe card to inspire creative snacking.
While the campaign doesn’t include mandatory content creation (though that’s an option that we can add on), it’s designed to inspire unboxing videos and organic content from influencers who are genuinely thrilled with what they receive.
We take care of everything:
- Production, kitting, and mailing of the boxes
- Influencer outreach and list building
- Managing influencer participation
- Social post tracking and reporting
We recruit influencers who align perfectly with your target audience, typically on platforms like TikTok and Instagram. It’s similar to our regular campaigns, but with a bit more spontaneity. While we don’t guarantee content, we often see influencers eagerly sharing their unboxing moments, which can lead to organic, high-impact exposure for your brand.
This type of campaign is ideal for product launches, seasonal promotions, or any time you want to build some genuine excitement around your brand. If you’re looking to make a memorable impression without the heavy lifting of a full content creation campaign, sampling might be just what you need.
Want to know more about how sampling can work? Reach out anytime or connect with me on LinkedIn. Let’s create something that gets people talking!
Danielle
