Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings

When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in point: A recent recipe post (dill pickle chicken salad) from wellness food influencer @lainiecooks_ featured both Graza olive oil and Grillo pickles, with both brands tagged on Instagram in a paid partnership.