In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With one recent report estimating that there are over 200 million creators of various kinds, the main question brands may be wrestling with is who to partner with instead of where.
While finding the right influencer is obviously a critical element of the influencer marketing process, today’s platform technologies offer targeting capabilities that many brands simply aren’t taking advantage of.
