Walk The Talk: Brands Need More Than Lip Service In 2020

The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof) landing in the spotlight. Suffice to say that 2020 has been through no shortage of major historic events so far, including a growing demand for brands to do more than offer lip service when it comes to their stance on some of the major issues confronting consumers today.