Influencer marketing has proven to be a powerful tool throughout the pandemic. However, the engagement rates that marketers use are often misleading. Sway Group chief exec Danielle Wiley explains why and offers suggestions for stronger outcomes.
Influencer marketing has proven to be a powerful tool throughout the pandemic. However, the engagement rates that marketers use are often misleading. Sway Group chief exec Danielle Wiley explains why and offers suggestions for stronger outcomes.