‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond

When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a digital-only phone carrier from Verizon, believes that fostering an on-going relationship with influencers will allow the audiences of those influencers to get to know the brand and connect with it more than one-off posts.