Inside Doritos’ ‘creator-led’ marketing strategy Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during…Tracie NallFebruary 12, 2025
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do…Tracie NallFebruary 11, 2025
What the rise of the niche and nano-creator means for influencer marketing The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content,…Tracie NallDecember 26, 2024
6 Influencer Marketing Predictions For 2025 Looking ahead to 2025, influencer marketing is going through some interesting shifts. Some trends that…Maya KrugmanDecember 5, 2024
Big Ideas to Get Excited About In 2025 I reached out to some of the best creators, social strategists and industry leaders to…Maya KrugmanNovember 15, 2024
Danielle Wiley, CEO of Sway Group talks Agency Leadership: Finding Mentors, Building Teams, and Staying Independent in a Consolidated Market Step into the world of influencer marketing with Danielle Wiley, a pioneering force who transformed…Maya KrugmanNovember 14, 2024
How To Make The Most Of A QR Code In A Multichannel Marketing Strategy First invented for use in industrial applications in Japan in the early 1990s, QR codes…Maya KrugmanNovember 13, 2024
How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing We chatted with Sway Group CEO & Founder Danielle Wiley about the importance of diverse…Maya KrugmanNovember 12, 2024
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned…Maya KrugmanNovember 4, 2024
Holiday Season 2024: Influencer Marketing Tips And Advice As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most…Maya KrugmanOctober 31, 2024