PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers Danielle Wiley knew a link was missing. She wanted to connect brands in need of…Tracie NallJanuary 27, 2015
This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy Sway Group finds social influencers who get resultsTracie NallJanuary 12, 2015
Former Edelman Executive Debuts Blogger Venture Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway…Tracie NallMarch 21, 2013
Now, Mommy Bloggers Have Their Own Talent Agency Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded…Tracie NallJune 20, 2011