Why Eliminating Net Neutrality Is Bad for Women The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s…Tracie NallJanuary 15, 2018
How To Pick The Right Agency For Your Business: 5 Things To Consider Whether you don’t have the necessary resources or expertise, or you just need extra help…Tracie NallJanuary 11, 2018
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook,…Tracie NallJanuary 8, 2018
With FTC cracking down, how should brands approach influencer marketing? Influencer marketing is having a moment. The tactic has become so popular — and, presumably,…Tracie NallJanuary 1, 2018
Sway Group Acquires iFabbo Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo,…Tracie NallAugust 1, 2016
INC. 5000 How This Entrepreneur Built a $4.3 Million Marketing Agency for Mommy Bloggers For years, Danielle Wiley's business idea stared her in the face--until one day when she…Tracie NallJanuary 4, 2016
PR PROfile: Danielle Wiley, Sway Group What opportunities in the marketplace led you to start Sway Group? While at Edelman, I…Tracie NallNovember 11, 2015
4 Traits Influencers Possess In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true…Tracie NallOctober 1, 2015
Sway Group connects big brands with army of 90,000 bloggers Danielle Wiley knew a link was missing. She wanted to connect brands in need of…Tracie NallFebruary 20, 2015
PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers Danielle Wiley knew a link was missing. She wanted to connect brands in need of…Tracie NallJanuary 27, 2015