Think Your Brand Is Too Boring Or Awkward For Influencer Marketing? Think Again! As brands are increasingly turning to influencer-created content to highlight their products and services, it’s…Tracie NallMarch 12, 2018
How to Stop Influencer Fraud Before It Starts Opinion: Agencies have plenty of resources to apply against this growing issueTracie NallFebruary 1, 2018
Critical Strategies For Successful Influencer Marketing Campaigns Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales.…Tracie NallJanuary 17, 2018
12 Essential Tips To Increase Your Revenue As A New Advertising Agency Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report…Tracie NallJanuary 16, 2018
Why Eliminating Net Neutrality Is Bad for Women The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s…Tracie NallJanuary 15, 2018
How To Pick The Right Agency For Your Business: 5 Things To Consider Whether you don’t have the necessary resources or expertise, or you just need extra help…Tracie NallJanuary 11, 2018
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook,…Tracie NallJanuary 8, 2018
With FTC cracking down, how should brands approach influencer marketing? Influencer marketing is having a moment. The tactic has become so popular — and, presumably,…Tracie NallJanuary 1, 2018
Sway Group Acquires iFabbo Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo,…Tracie NallAugust 1, 2016
INC. 5000 How This Entrepreneur Built a $4.3 Million Marketing Agency for Mommy Bloggers For years, Danielle Wiley's business idea stared her in the face--until one day when she…Tracie NallJanuary 4, 2016