The Five Secrets Behind Every Wildly Successful Influencer Campaign For a consumer scrolling through their favorite blog or social media feed, a successful sponsored…Tracie NallAugust 23, 2018
10 Ways To Get An Influencer’s Attention Word of mouth has always been a highly effective form of marketing. That's why influencer…Tracie NallJuly 26, 2018
How Can Brands Leverage Technology To Better Connect With Customers? Using technology to reach your customers is a make-or-break opportunity: it offers you the ability…Tracie NallJuly 14, 2018
Beyond Millennials: Influencer Marketing For Older Generations There are over 270,000 Google results for the search term “marketing to millennials.” This demographic…Tracie NallJuly 11, 2018
From Aspirational To Off The Cuff: Instagram’s Evolving Aesthetics When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come…Tracie NallJune 14, 2018
More Than Awareness: Influencer Marketing’s Role In The Sales Funnel When you picture the sales funnel -- awareness taking up the widest part, narrowing through…Tracie NallMay 29, 2018
5 tips for using influencers to alleviate a crisis When working to preserve your reputation and respond honestly to a PR catastrophe, your social…Tracie NallMay 22, 2018
Five Influencer Marketing Myths That Could Ruin Your Campaign In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like…Tracie NallMay 1, 2018
#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs I was 26 years old and living in Toledo, Ohio. I had just landed my…Tracie NallApril 9, 2018
How Mom Bloggers Helped Create Influencer Marketing It’s Women’s History Month, an annual recognition of the many women who have made contributions…Tracie NallMarch 19, 2018