Sway Group Acquires iFabbo Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo,…Tracie NallAugust 1, 2016
INC. 5000 How This Entrepreneur Built a $4.3 Million Marketing Agency for Mommy Bloggers For years, Danielle Wiley's business idea stared her in the face--until one day when she…Tracie NallJanuary 4, 2016
PR PROfile: Danielle Wiley, Sway Group What opportunities in the marketplace led you to start Sway Group? While at Edelman, I…Tracie NallNovember 11, 2015
4 Traits Influencers Possess In 1996, Bill Gates declared that “content is king.” It’s a statement that remains true…Tracie NallOctober 1, 2015
Sway Group connects big brands with army of 90,000 bloggers Danielle Wiley knew a link was missing. She wanted to connect brands in need of…Tracie NallFebruary 20, 2015
PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers Danielle Wiley knew a link was missing. She wanted to connect brands in need of…Tracie NallJanuary 27, 2015
This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy Sway Group finds social influencers who get resultsTracie NallJanuary 12, 2015
Former Edelman Executive Debuts Blogger Venture Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway…Tracie NallMarch 21, 2013
Now, Mommy Bloggers Have Their Own Talent Agency Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded…Tracie NallJune 20, 2011