Beyond Millennials: Influencer Marketing For Older Generations There are over 270,000 Google results for the search term “marketing to millennials.” This demographic…Tracie NallJuly 11, 2018
From Aspirational To Off The Cuff: Instagram’s Evolving Aesthetics When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come…Tracie NallJune 14, 2018
More Than Awareness: Influencer Marketing’s Role In The Sales Funnel When you picture the sales funnel -- awareness taking up the widest part, narrowing through…Tracie NallMay 29, 2018
5 tips for using influencers to alleviate a crisis When working to preserve your reputation and respond honestly to a PR catastrophe, your social…Tracie NallMay 22, 2018
Five Influencer Marketing Myths That Could Ruin Your Campaign In an ever-shifting technological and social landscape, getting started with influencer marketing can feel like…Tracie NallMay 1, 2018
#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs I was 26 years old and living in Toledo, Ohio. I had just landed my…Tracie NallApril 9, 2018
How Mom Bloggers Helped Create Influencer Marketing It’s Women’s History Month, an annual recognition of the many women who have made contributions…Tracie NallMarch 19, 2018
Think Your Brand Is Too Boring Or Awkward For Influencer Marketing? Think Again! As brands are increasingly turning to influencer-created content to highlight their products and services, it’s…Tracie NallMarch 12, 2018
How to Stop Influencer Fraud Before It Starts Opinion: Agencies have plenty of resources to apply against this growing issueTracie NallFebruary 1, 2018
Critical Strategies For Successful Influencer Marketing Campaigns Great influencer marketing content can sway opinions, spark conversations, increase brand loyalty and boost sales.…Tracie NallJanuary 17, 2018