Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival…
Tracie NallJune 4, 2019
Once a bleeding-edge tactic, influencer marketing is now widely accepted as an extremely effective method…
Tracie NallApril 22, 2019
There’s no shortage of cautionary tales when it comes to influencer marketing; speculation and myths…
Tracie NallMarch 27, 2019
The business of influencer marketing is estimated to reach $10 billion by 2020, and more…
Tracie NallFebruary 20, 2019
Content is king for a reason. Standing out from the crowd and building a brand…
Tracie NallJanuary 31, 2019
The marketing landscape is ever-changing, and it can be difficult to keep up. Even if…
Tracie NallJanuary 28, 2019
Leading brands such as H&M, Daniel Wellington, and REVOLVE frequently leverage successful influencer marketing campaigns…
Tracie NallJanuary 22, 2019
Some of the biggest sports events of the year are already upon us, with families…
Tracie NallJanuary 18, 2019
As we enter 2019, it’s a natural time to evaluate current business strategies while looking…
Tracie NallJanuary 16, 2019
