As the impact of the Covid-19 pandemic continues to unfold, we at Sway Group are trying to stay connected with our community and to be a resource as the industry continues to ebb, flow and evolve. Below are the actions we’re taking.
Covid-19: Sway Group’s Response
Sway Group has decided that for every influencer we engage on a campaign (for the foreseeable future) we will be donating $5 to one of the charities listed below. We will also give our influencers the opportunity to match this donation. We feel it is our collective responsibility to give back during this challenging time.
Each week, members of our management team will host informal webinars focused on the impact COVID-19 will have on influencer programming (current or future). There will be opportunities to ask direct questions and get live answers. To join the list for announcements about upcoming webinars, please sign up here.
March 16, 2020
March 24, 2020
We’ve been blown away by the amazing response of companies and brands who are currently supporting communities with donated services. We’ve pulled together a list that we keep up-to-date here. Please let us know if you would like to see anything added!
Communication with our Influencer Network
We have an active private Facebook group for our influencers. Our President of Influencer Management Tiffany Romero has been going live each day to keep influencer’s informed about the industry developments and to answer questions. She will continue to do this throughout the crisis.
We are still recruiting for campaigns in our weekly newsletters to our influencer network. In addition to sponsored opportunities, we’re also keeping the influencer community up-to-date on news that impacts them.