With over a billion monthly active users and a demographic growing up with more associated spending power, TikTok’s appeal to consumers continues to skyrocket. TikTok’s unique algorithm and popular short-form video format create all sorts of exciting opportunities for today’s brands to reach new and engaged audiences — and we’re here to guide you every step of the way.

Whether your goal is to master the platform’s many nuances or simply get more familiar with how TikTok works, this guide will help. Download now for FREE exclusive insights into the impact of TikTok’s demographic reach, expert content tips, best-practice advice on measuring ROI for sponsored posts, and much more.

Discover your TikTok success story with Sway Group

We are your ultimate agency partner, combining our deep knowledge of the platform, strategic expertise, and a network of influential creators to propel your brand to new heights. Our data-driven approach helps us navigate viral trends, forge authentic connections, and position your brand at the forefront of TikTok’s cultural landscape. For over 12 years, we’ve helped clients with unique content strategies that get results. Learn more about what we do and who we’ve worked with.

How We Work

When you work with Sway Group, you benefit from our hands-on expertise, passion, and dedication. Every campaign starts with a team dedicated to you and your business goals: a typical TikTok influencer program includes a dedicated team from client services, quality assurance, reporting, and paid media.

Whether we’re operating as a powerhouse extension of your existing influencer marketing team or handling everything from strategy to execution, we’re devoted to your success.