Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she launched Sway Group in June 2011.

Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Tiffany is a savvy marketer with years of experience leveraging the brand/influencer relationship through content marketing. She founded Bloggy Boot Camp and The SITS Girls in 2008, growing it to a 90,000 member strong community that was acquired by Sway Group in 2014.
Tiffany has been featured in the New York Times, CBS, Huffington Post, and ABC News, MediaPost and Today’s Leading Woman.

Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech.

Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.