Ever wonder what a 100% self-financed, WOMAN-OWNED company looks like?
Chief Executive Officer
Danielle is widely recognized as an industry leader in content marketing, influencer programming and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she launched Sway Group in June 2011.
Danielle has been featured in TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.
President, Influencer Management
Tiffany is a savvy marketer with years of experience leveraging the brand/influencer relationship through content marketing. She founded Bloggy Boot Camp and The SITS Girls in 2008, growing it to a 90,000 member strong community that was acquired by Sway Group in 2014.
Tiffany has been featured in the New York Times, CBS, Huffington Post, and ABC News, MediaPost and Today’s Leading Woman.
Chief Operations Officer
Francesca has an extensive background in content marketing, public relations, and social outreach. She oversees all Operations at Sway Group, including our robust metrics capabilities. Prior to joining the online world, Francesca oversaw viticulture and oenology at various wineries in both California and Italy, and managed regulatory affairs and facility approvals at the biotech company, Genentech.
Francesca has been featured on CBS Sacramento and Food Blogger Pro’s podcast. She has also hosted an AMA webinar and spoken at Social Media World.
Sales and Marketing
Our sales team works tirelessly to turn around customized proposals to match our clients’ goals and KPIs. They also LOVE chatting on the phone and meeting face to face, so please don’t hesitate to reach out for a quick brainstorm or touch base.
These folks are quite literally the wind beneath our wings, making sure our campaigns run smoothly and seeing through every project from start to finish.
Quality Assurance and Compliance
Did you know that we review EVERY SINGLE PIECE of content that our influencers create? It’s true! We check for FTC compliance, brand accuracy and adherence to our guidelines. Here are the bleary-eyed (yet still gorgeous!) folks who make that happen.
Influencer and Community Management
Our community is powered by The SITS Girls, and SITS stands for “The Secret is in The Support.” Supporting, educating, encouraging and recruiting from a network that is now approaching 100,000 takes a lot of creativity and work. Here is the team that makes that happen.
Our client journey starts with sales collateral, evolves into a proposal and ends with a wrap-up report and hopefully a case study. The Product Marketing team sees that process through from start to finish, providing a terrific level of continuity that helps our clients to feel like the rock stars they are.
It’s not all sexy campaign work around here. We also have to pay the bills, cash the checks and make sure our employees are taken care of and supported.