Women in Business

Running the Dipsea and Finding My Strength

By June 19, 2019 June 26th, 2019 No Comments

This past weekend, I ran a legendary race called the Dipsea. It’s just over seven miles of treacherous trails, going from the center of my adopted hometown of Mill Valley to the blue oceanside of Stinson Beach. The first mile alone includes 700 uneven stairs built into the mountains.

Training for a race like this and incorporating strenuous exercise into my life has been transformative for me. I learn over and over again that obstacles are meant to be overcome. That struggle is something that propels me forward, making me stronger and better.

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Trail races are a terrific metaphor for life as the leader of a company. Slogging up a steep incline where your legs feel like lead is not all that much different from getting through a month (or months) where profits are in the red. Any CEO could regale you with tales of the characters who make their corporate journey more of a battle: the ultra-conservative banker who doesn’t want to fund necessary growth; the client who wants a four star program for the price of a Motel 8. At various times in the race, I found myself dealing with runners who made the journey more challenging as well: the annoying lady wearing road shoes with no tread who barreled past me and then fell on “Steep Ravine;” the old dude behind me who let out a very loud and unpleasant moan with every exhale; the guy sitting along the side of the trail bleeding profusely with a tooth sticking out of his cheek… Shall I go on?

When I was a kid, gym class felt like emotional warfare. I was always picked last. I’d stand as far back as possible, trying to melt into the cushioned wall, hoping against hope that a disaster would strike and class would be canceled. Once I DID get picked, the mental onslaught would start all over again, as I’d ponder why sports like dodgeball were even legal. I mean… how is it OK for kids to play a sport in which the goal is nailing someone with a ball?

All of this to say, I was never the sporty, athletic kid. I stuck to drama and choir and only occasionally wondered why I didn’t inherit any hand/eye coordination from my dad. I also never exercised. In my mind, sports and exercise were all the same thing. And that thing was distinctly not MY thing.

At the ripe age of 45, I am as shocked as anyone that physical activity is such a huge piece of my life. I have been thinking about this a lot lately, in the context of my role as CEO. I often say that I am an accidental CEO. I never saw myself as a business leader. As I reflect on this now, it’s not surprising that I didn’t see myself as an athlete or a leader. These roles weren’t modeled for me. I had no knowledge of athletes who weren’t coordinated. I didn’t know a single female CEO.

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I want to apologize to that little girl standing against the wall in gym class. I’m so sorry she had no idea what was possible for her. I’d love to go back and tell her that she can (and will) be CEO of a successful company. She can (and will) run a badass race and earn a shirt with the word “survivor” on it. There are so many other little girls like that today who need to see examples of a stronger way forward and I just want to say that I am here for it.

This is an excerpt from Danielle’s original post on LinkedIn. To read her full article, please click here.

Danielle Wiley

Author Danielle Wiley

Danielle Wiley, CEO, has been successfully driving brands forward since 1995. Her intimate knowledge of social media strategy, trend watching, and influencer outreach stem from years of working with some of the nation’s top corporations and brands. Recognizing a market for connecting brands with the bloggers who directly influence their consumers, she created Sway Group in June 2011.

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