Programmatic ads have been gaining a lot of buzz and are projected to account for 50% of digital ad sales by 2018.
We’re excited to announce that Sway is now offering full-service programmatic ad buying in addition to our sponsored content, live event, and brand ambassador services.
What are Programmatic Ads?
Programmatic ad buying uses special software to purchase digital ads, making the process more efficient and easy to target specific demographics. This is a new way to make digital ad buys, replacing the traditional process that involved RFPs, negotiations, and manual insertion orders. Programmatic ads are seen by many as the future of ad buying.
How a Programmatic Ad Buy Can Help You Reach your Audience
Our full-service programmatic ads include display, native and video ad formats. The ads can be targeted both demographically and geographically. By choosing the best ad format for your campaign goal and targeting your ads, you can reach your target audience in the most effective way possible and increase your ROI.
Use Programmatic Ads to Enhance Influencer Programs
Your programmatic ads can run on our influencers’ blogs alongside your sponsored content. You can utilize the demographic and geographic targeting to ensure you are reaching your target audience. By combining ads with sponsored content, you can generate increased engagement and make your influencer programs even more effective and successful.
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Let’s Make Your Influencer Marketing Campaign a Success!
Learn more about how programmatic advertising can help you reach your target audience and increase the engagement and ROI of your influencer marketing campaign: