Day Owl came to Sway Group to secure on-trend influencer content and event imagery centered around their Day Owl Rosé wine.
The Sway Solution:
Our first Content Studio photoshoot for Day Owl took place at the popular Alt Summit conference, which Day Owl was sponsoring. Our onsite team captured dynamic in-the-moment imagery and relevant influencer commentary for use in Day Owl’s social channels and marketing promotions.
The next Content Studio activation was focused on Day Owl’s in-person influencer event in Los Angeles, which Sway Group organized and managed. Influencers attended the Friendsgiving-themed event to enjoy Day Owl drink recipes and food pairings while also sharing brand commentary on their social accounts. Sway Group’s event photoshoot resulted in a top-quality collection of influencer-driven brand imagery for Day Owl, adding valuable targeted assets to their overall content library.